Strategi Memulai Usaha Di Masa Pandemi Covid 19

Abstract

The  COVID-19  pandemic  that  hit  the  world,  especially  in  Indonesia, caused almost all economic sectors to be paralyzed. Many businesses are not running, some are even forced to close. However, in this new normal era, not a few intend to start a new business. Activities to build a business in  the  midst  of  a  pandemic  must  be  carried  out  with  careful  planning. Because basically, one of the keys to successfully starting a business is the ability to put creative, innovative, and high economic value ideas or ideas into  a  mature  and  realistic  business  plan  supported  by  good  strategy implementation. Some steps that can be taken to start a business during a pandemic  are  checking  financial  conditions,  compiling  a  business  plan, analyzing  market  needs,  determining  the  right  target  market,  paying attention  to  supplier  problems,  and  providing  the  best  service  to customers.